Noida , an acronym for the New Okhla Industrial Development Authority, is located on the left bank of the river and is equidistant from Ghaziabad and Delhi. It was developed near Delhi, across river Yamuna, in the 1970s as a modern industrial city. There has been extensive growth of population in Noida during the last two decades and the population is estimated to be about half a million.Noida is attracting large interest from young professionals from IT/ITeS sector, especially BPOs. These young professionals are making Noida, the highest income tax paying district in UP. Real estate and hospitality sector bigwigs are poised to invest heavily in Noida. Many prominent names in both domestic and international hospitality sector are to initiate exclusive five-star hotel projects in Greater Noida. The list includes Unitech, Carlson, ITC, Bharat Hotels, and NRI hotelier Sant Singh Ch .